Role
Duration
Tools
Anticipated Impact
Flow #1 | Buy An Exhibition Ticket
Flow #2 | Buy A Product From Museum Store
Flow #3 | Buy A Membership & Membership View Dashboard
design PROBLEM
weMUSE needed to engage a younger, digital-native audience, but its outdated site lacked responsiveness, clarity, and accessible entry points to exhibitions, events, and products.
design SOLUTION
I designed a responsive site with a refreshed identity, simplified navigation, and mobile-friendly flows for ticketing, events, and shopping—making the museum more approachable and engaging across devices.
design RESEARCH
I took a desktop-first approach, which sped up mobile iterations. Starting with desk research and a competitive audit, I defined key features and site structure. Using user personas, I refined the task flow and built a clear information architecture. I tested each prototype individually across devices, conducting four usability tests.
design CHANGES
Plan Your Visit Page
The "Plan Your Visit" page is key for in-person visitors but was overloaded with information and links. Testing revealed navigation issues, so I improved legibility and usability by refining typography, spacing, and color for a cleaner, more organized layout.
Exhibitions Page
The "Exhibitions" page is central to the site, where visitors explore current and past content. I improved legibility and visual hierarchy through updates to typography, spacing, and color, creating a clearer, more engaging layout.
buisness BRANDING
The bold “MUSE” emphasizes reflection, creativity, and the museum as a space for both. “we” highlights community and shared experience. The typography balances tradition and openness, while the purple brushstroke evokes creativity, movement, and collaborative engagement with art.
Biggest Challenges:
My biggest challenge was staying focused on the big picture—I often got caught up in details instead of prioritizing key pages along the happy path.
I wish I had gathered feedback earlier, especially on typography and layout during wireframing, to reduce decision fatigue and gain fresh perspectives.
Learning Figma slowed me down; knowing more about components, auto-layout, and overlays earlier would’ve made the process much smoother.
Next Time:
Refine the happy path earlier to create space for exploring additional features like dark and light modes.
Deepen accessibility integration beyond color testing, building on past experience.
Experiment with new types of usability testing and research questions to strengthen insights.