Currently, I am designing a scalable, user-friendly website to improve accessibility, streamline navigation, and enhance community engagement. Built with a focus on clear information architecture and seamless user flows to better connect youth with resources and opportunities.

I refined and optimized 40+ existing webpages and designed 11 new pages for a new B2B SaaS multiform desktop application, improving usability and reducing drop-off rates. In less than 150 hours I expanded an existing design system, introducing complementary UI elements to enhance user experience.

I designed a live calorie tracker & comparison tool for the mobile app By integrating this feature seamlessly into the ordering process, I made it easier for customers to make informed, health-conscious decisions. I also refined the app’s nutritional information touchpoints, ensuring greater visibility and a more intuitive user experience.

I redesigned Lipton’s homepage to center both the product, customer and Lipton’s story — introducing new images that reflect the brand’s broad, multigenerational appeal and elevating the brand narrative. Customized Lipton themed layouts, new hover states, and immersive visuals now invite users into a warmer, more memorable experience — all while working with the existing written content.

I designed a responsive website as part of a rebranding effort to engage a younger, tech-savvy audience. The project involved creating a distinctive visual identity, building a cohesive design system, and improving accessibility and usability across ticketing, events, and the online store.